Introducing Ever Smooth

 

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image via Instagram/love_kevin_murphy

Sleek styles were all over the high fashion runways this year. No matter the finish – straight, wavy, or curly – they all had one thing in common: they appeared smooth, shiny, and healthy! When it comes to recreating this look, it is all about the prep work that goes into the hair. To get the desired finish, our latest release – EVER.SMOOTH – is the styler you’ve been waiting for.

A product that treats as it protects, EVER.SMOOTH is formulated with long chain polymers to lock in moisture, shine, and the structure of your style. Apart from creating a beautiful, long-lasting look, EVER.SMOOTH addresses split ends and damaged cuticles with a network of protection that lasts well into your next wash. Whether your concern is frizz from environmental factors, damage from blow dryers, wands, or flat irons, you’re sure to fall in love with this latest release.

HOW EVER.SMOOTH WORKS

When heated, long chain polymers are activated to form a durable network of protection around the hair. This technology is derived from skincare and allows the product to remain lightweight without compromising its effectiveness. The result is a frizz-free, silky smooth, and longer lasting texture, without the feeling of residue on the hair.

KEY INGREDIENTS

Long Chain Polymers 

Heat-activated polymers self organise on the hair shaft to create a layer of protection by forming an invisible hydrophobic shield. Their effectiveness lies in the ability to lock in condition while protecting your finished style from environmental elements, such as humidity.

Wood Bark Complex

With a high level of antioxidants, Blue Cypress, White Cypress and Lemon Aspen act much like AHA’s (Alpha Hydroxy Acids) to condition both the skin and hair. Gently protecting the hair, water-soluble Phyto-acids work to create resilience – further prolonging the life of your style from frizz.

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image via Instagram/love_kevin_murphy

WHY YOU’LL LOVE IT

From the ingredients selected to the packaging used, EVER.SMOOTH is in line with Kevin Murphy’s sustainable practices – using Ocean Waste Plastic (OWP) bottles and containing ingredients that were sustainably harvested and support community-led change.

“I look to ingredients that not only protect, condition, and smooth the hair, but they also need to be sustainably harvested and support community-led change. Our Wood Bark Complex derived from Indigenous Australian plants do just that. Blue Cypress, White Cypress and Lemon Aspen have been specifically chosen due to their high content of antioxidants that actually behave like an Alpha Hydroxy Acid for skin and hair conditioning.”- Kevin Murphy

Due to its lightweight formula and groundbreaking innovation, EVER.SMOOTH is suitable for all hair types – soft, fine, frizzy, flat or textured. During styling, it protects against cuticle damage. Further treating and improving the hair while cutting down on drying time and extending the life of your style.

 

Introducing Ever Smooth

 

Screen Shot 2020-01-18 at 1.38.14 PM.png

image via Instagram/love_kevin_murphy

Sleek styles were all over the high fashion runways this year. No matter the finish – straight, wavy, or curly – they all had one thing in common: they appeared smooth, shiny, and healthy! When it comes to recreating this look, it is all about the prep work that goes into the hair. To get the desired finish, our latest release – EVER.SMOOTH – is the styler you’ve been waiting for.

A product that treats as it protects, EVER.SMOOTH is formulated with long chain polymers to lock in moisture, shine, and the structure of your style. Apart from creating a beautiful, long-lasting look, EVER.SMOOTH addresses split ends and damaged cuticles with a network of protection that lasts well into your next wash. Whether your concern is frizz from environmental factors, damage from blow dryers, wands, or flat irons, you’re sure to fall in love with this latest release.

HOW EVER.SMOOTH WORKS

When heated, long chain polymers are activated to form a durable network of protection around the hair. This technology is derived from skincare and allows the product to remain lightweight without compromising its effectiveness. The result is a frizz-free, silky smooth, and longer lasting texture, without the feeling of residue on the hair.

KEY INGREDIENTS

Long Chain Polymers 

Heat-activated polymers self organise on the hair shaft to create a layer of protection by forming an invisible hydrophobic shield. Their effectiveness lies in the ability to lock in condition while protecting your finished style from environmental elements, such as humidity.

Wood Bark Complex

With a high level of antioxidants, Blue Cypress, White Cypress and Lemon Aspen act much like AHA’s (Alpha Hydroxy Acids) to condition both the skin and hair. Gently protecting the hair, water-soluble Phyto-acids work to create resilience – further prolonging the life of your style from frizz.

Screen Shot 2020-01-18 at 1.34.27 PM.png

image via Instagram/love_kevin_murphy

WHY YOU’LL LOVE IT

From the ingredients selected to the packaging used, EVER.SMOOTH is in line with Kevin Murphy’s sustainable practices – using Ocean Waste Plastic (OWP) bottles and containing ingredients that were sustainably harvested and support community-led change.

“I look to ingredients that not only protect, condition, and smooth the hair, but they also need to be sustainably harvested and support community-led change. Our Wood Bark Complex derived from Indigenous Australian plants do just that. Blue Cypress, White Cypress and Lemon Aspen have been specifically chosen due to their high content of antioxidants that actually behave like an Alpha Hydroxy Acid for skin and hair conditioning.”- Kevin Murphy

Due to its lightweight formula and groundbreaking innovation, EVER.SMOOTH is suitable for all hair types – soft, fine, frizzy, flat or textured. During styling, it protects against cuticle damage. Further treating and improving the hair while cutting down on drying time and extending the life of your style.

 

Need a Post-Holiday Hair Rescue?

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Summer sun, salt water, and partying can play havoc on our hair. With the summer break coming to an end for many, now is the perfect time to start repairing the damage done by all that holiday fun.

If you’re hair is in need of some serious nourishment, the KEVIN.MURPHY Repair regimen is your best bet to bring your dry and damaged hair back to life.

Step 1. REPAIR.ME Wash

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Nourish overtaxed hair back to life, and make dry, damaged, frizzy over-processed hair a thing of the past with a little help from REPAIR-ME.WASH. Enriched with powerful proteins and amino acids this wash will help to strengthen the hair from root to tip, while gently removing impurities and soothing damage.

Step 2. REPAIR.ME Rinse

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Repair, renew and restore dry, damaged, frizzy over-processed hair with REPAIR.ME.RINSE, a deeply nourishing and strengthening conditioner that helps reconstruct and repair the hair. Packed with a powerhouse of ‘soft-state proteins’ and enzymes, REPAIR-ME.RINSE delivers gentle lubrication to the hair, while helping to restore and protect against future damage.

Step 3. LEAVE-IN.REPAIR

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This leave-in treatment delivers intense repair and nourishment for shiny, glossy, weightless hair with the added bonus of heat protection. As the name implies, you just wash, condition and leave to allow the repairing treatment to get to work repairing and restoring damage where it is needed most.

Step 4. RE.STORE

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This potent, cleansing and repairing treatment is bursting with the goodness of powerful superfood proteins and fruit enzymes that work to naturally bind moisture to help reconstruct damaged hair. With the help of amino acids, the building blocks of repair, RE.STORE helps to rebuild and restore hair’s elasticity strength and moisture levels. For optimal repairing results, use 1-2 times per week as a substitute for shampoo and conditioner and as part of the REPAIR regimen.

 

What We’re Splurging on this Christmas

Still stuck for Christmas gift ideas? From stocking fillers to luxury gifts, our friendly Reds team can help you track down the perfect present. Here are our top picks for affordable and luxury holiday gift ideas available now at Reds.

 

GHD Platinum+ Professional Smart Styler Pack

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For some serious brownie points this Christmas! These GHD platinum stylers come with a free travel bag and Paddle Brush – $385.

GHD Glide

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A good quality heat styler is at the top of any girls’ Christmas wish list. We have very limited numbers of the new GHD glide for $260.

KEVIN.MURPHY Gift Sets

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All KEVIN.MURPHY products, are proudly sulphate and paraben free, made from sustainable resources, using pure essential oils, plant extracts and natural antioxidants. They are also certified by PETA as cruelty free. We can vouch that Kevin’s quest to be green hasn’t come at the expense of quality. We have gift KEVIN.MURPHY gift packs to cater for every hair type. Each set comes with a shampoo, conditioner, and free styling product.

Hydration, Volume, Smooth & Fresh – $98

Shimmer & Blonde – $106

Eleven Gift Packs

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Christmas is sorted with these awesome gift packs from Eleven. Four options to cover every hair need. Each pack contains your favourite Eleven shampoo and conditioner, and a luxury styling product!

Volume, Smooth and Hydrate packs $79.
Blonde pack $85.

Silver Bullet Travel Dryers

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At just $39 this compact hair dryer will give you the look you want, while being small enough to easily pack into your suitcase for your summer holiday.

Super-sized Miracle Hair Treatment

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Restore and revive your hair the ELEVEN Miracle Hair Treatment, a revolutionary lightweight formula, delivering 11 major benefits to help keep your hair strong, silky, and smooth for any occasion. Suitable for all hair types. This super-sized version provides 40% more in each bottle $39.

Cezanne Stocking Stuffer Duos

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This daily sulfate-free shampoo and conditioner replenishes moisture to maintain and protect the life of your Cezanne Smoothing Treatment. Perfect for everyday use and is safe to use on colour-treated hair. This cute duo includes a 59ml Perfect Moisture Shampoo + Conditioner for just $25.

Reds Voucher

Still can’t decide? Give the gift of great hair with a Reds voucher. Available in $20, $50 and $100 dominations, there’s a voucher for every budget.

 

All of these fabulous products are available at Reds now. And to make it easier for you during the silly season, if you can’t get up to see us, give us a call on (04) 2399 479 with your Credit Card number and we can courier your new products straight to you!

Merry Christmas from the team at Reds!

 

Introducing our Ammonia-Free and 100% Vegan CREAM.LIGHTENER

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image via Instagram/love_kevin_murphy

We are excited to announce CREAM.LIGHTENER AMMONIA-FREE as the newest addition to the COLOR.ME line. Crafted with naturally-derived ingredients like Murumuru Butter and Inca Inchi Oil, this gentle formulation leaves the hair feeling healthy and moisturised. The Bees Wax used in CREAM.LIGHTENER’s original formulation has also been replaced with plant-based Candelilla Wax, making this new option 100% vegan!

The innovative creamy consistency allows for up to six levels of lift providing a beautiful, natural, and even result while preserving the integrity of the hair – all without the use of ammonia – for a kinder, gentler solution for going blonde.

Interested? Talk to your Reds stylist about CREAM.LIGHTENER during your next COLOR.ME service.

The Dos and Don’ts of Dry Shampoo

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image via Instagram/love_kevin_murphy

Dry shampoo can be a life saver. Used correctly, it disguises greasy roots, gives great texture and allows us to rock second-day hairstyles effortlessly.

But if you’re wondering why everyone else is so obsessed (since it’s never worked for you), it’s probably because you’re not using it quite right.

Here’s every do and don’t for your best dry shampoo experience yet.

DON’T Spray Too Close

Most dry shampoo instructions say to spray from 10-15cm away to ensure an even application and avoid any chalky spots.

Best practice is to spray from a fair distance away, then leave for a minute or two to allow the dry shampoo to soak up excess oil, before styling.

DO Brush It Through

Spray it and leave it? You’re asking for residue. Always brush it through after applying to distribute the dry shampoo through the hair.

 

DON’T Use It For Days On End

Your scalp, like the rest of your skin, benefits from being cleansed. While dry shampoo is the ultimate hair refresher and will keep your style lasting longer than usual, it doesn’t replace the benefits of a hair wash.

How long you can go depends on your hair and scalp. In general, dry shampoo can postpone a wash for a day or two.

DO Blast It With Your Hairdryer

Following up your dry shampoo application with a blast of the hairdryer will help distribute the product away from the scalp and a little into the mid-lengths. It also helps with volume and removing any visible residue.

 

DON’T Just Spray The Top of Your Hair

A common mistake people make is to only spray the visible part of their roots or even just along the parting of their hairstyle.

But to get the most out of your product, you should section the hair once or twice (more if you’re blessed with thick locks) and spritz the roots in between each section.

This will give you more volume and do a better job at mimicking an all-over hair wash, rather than only absorbing oil from the top layer of your hair.

 

DO Use It To Add Volume

If you thought dry shampoo could only be used on dirty hair, you were wrong. If you have thin, fine or limp hair, it can also make for a great volumiser.

Try spraying it at the roots and then backcombing for a serious lift effect.

 

Don’t Sub It For The Real Thing

Dry shampoo is not a cleanser – it absorbs excess oil. The only way to really cleanse sweat and oil is to use real shampoo.

 

Our Favourite Dry Shampoo

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image via Instagram/love_kevin_murphy

Here at Reds we love KEVIN.MURPHY’s Fresh Hair. Fresh Hair is a dry cleanser for the hair that gives body and texture, removes odours, excess oil, and all your sins from the night before. And as an added bonus, for every can of FRESH.HAIR sold, a financial contribution is made to help reduce global carbon emissions.

 

 

Do You Have To Match Your Shampoo and Conditioner?

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You may think that it’s best to match your shampoo and conditioner, but that isn’t always the case. Depending on your hair’s needs and texture it can be a great idea to mix and match your shampoo and conditioner.

For thinner hair types volumising conditioners can create unwanted static flyaways. If you’ve noticed this, try using a volumising shampoo like KEVIN.MURPHY’s Plumping Wash and a hydrating conditioner like KEVIN.MURPHY’s Hydrate Me Rinse. Smoothing or deeply hydrating shampoos won’t give you lift, but will deliver nice softness.

If you have coloured hair you’ll need a gentle shampoo for colour treated hair like KEVIN.MURPHY’s Angel Wash and then a conditioner that gives you the volume, hydration, or repair that your specific hair texture requires.

To tame curly or highly textured hair, try matching a smoothing shampoo like KEVIN.MURPHY’s Smooth Again Wash, with a deeply moisturising conditioner like KEVIN.MURPHY’s Hydrate Me Rinse.

If your hair is oily, greasy, or is generally lifeless at the root, look for a really good cleansing shampoo like KEVIN.MURPHY’s Maxi Wash and match it with a conditioner that will deliver moisture without weighing your hair down like KEVIN.MURPHY’s Angel Rinse.

For hair that is dry or damaged, invest in a repairing conditioner like KEVIN.MURPHY’s Repair Me Rinse and a moisturising shampoo like KEVIN.MURPHY’s Hydrate Me Wash.

 

Our Commitment to Cruelty-Free Sustainability

 

ELEVEN AUSTRALIA

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ELEVEN’s haircare philosophy is simple: Haircare doesn’t need to be complicated, it just needs to work. ELEVEN’s product names tell you what they do, making it easy to pick the right product for your hair needs.

ELEVEN’s effective products use naturally luxurious ingredients. Ingredients like Avocado Oil, Organic Cucumber, Papaya Extract, Australian Macadamia Nut Oil, Silk Amino Acids and Organic Argan Oil work to penetrate the hair fibre and nourish your hair from the inside out.

With PETA approval, 100% recyclable packaging and paraben free formulas, what’s not to love?!

KEVIN.MURPHY

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Developed by superstar stylist Kevin Murphy, our KEVIN.MURPHY luxury hair care and styling range is proudly sulphate and paraben free, made from sustainable resources, using pure essential oils, plant extracts and natural antioxidants. They are also certified by PETA as cruelty free, with all packaging made from recycled ocean waste plastics.

In 2018, KEVIN.MURPHY made the decision to manufacture their bottles with 100% Ocean Waste Plastic (OWP). “China used to accept waste from all over the world, but now they no longer accept it, so the waste goes to developing countries who can’t afford not to take it, and have no solutions to deal with it. As a result, eight million tons of plastic are dumped into our oceans every year, which equates to 150 million tons of plastic littering our oceans” Kevin says.

Because of this devastating truth, they made the decision to move to a more responsible manufacturing platform. Beginning with the cult product Angel Wash, KEVIN.MURPHY is aiming for all bottles to be made from 100% OWP by 2020. Every time you choose a package that is made from OWP versus virgin plastic, it’s the equivalent of removing 3-4 plastic bags from the ocean.

We can vouch that Kevin’s quest to be green hasn’t come at the expense of quality. His range of salon-only hair care products was created by Kevin to meet his needs as an editorial hairstylist. Inspired by the philosophy of skin care, the luxurious KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, caters for every hair type.

 

COLOR.ME

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What goes in the tube of your hair colour is just as important to the health of your hair as it is to the environment. The Reds team and our clients are becoming more and more conscious about the products that come in contact with our skin and hair. Aligning with our commitment to environmental responsibility, all colours in the COLOR.ME range are PPD free, Ammonia Free and use natural ingredients like aloe vera, honey, shea butter and pomegranate.

COLOR.ME offers a moisturising and rejuvenating experience with natural, gentle ingredients that are suitable for all hair types. This compact colour line stays committed to the integrity of the hair while imparting superior colour performance and natural-looking results.

 

What are Parabens? Why We Only Stock Paraben-Free Products

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What is a paraben?

Parabens are a class of compounds called esters (basically, preservatives) used in all sorts of beauty products. They are very effective at preventing bacteria, fungi, and yeast growth, all of which can cause beauty products to go bad.

The typical parabens used in cosmetics and haircare include methyl-, ethyl-, butyl-, and propylparaben. Most paraben-containing products include more than one paraben to protect against a broad range of microorganisms and extend the product’s shelf life.

Why are people concerned about parabens?

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Parabens have a chemical structure resembling that of estrogen (the female hormone). A 2004 study found that parabens were found in breast cancer tumors, indicating a possible link between the compounds and cancer. Further, since parabens mimic estrogen in our bodies, they’re potential disruptors to our hormones, including our reproductive systems.

The EU makes a distinction between the safety of parabens; sorter-chain parabens, like methylparabens, are less concerning since they’re water soluble and don’t penetrate the skin. The oil or lipid soluble, longer-chain parabens, like isobutyl- and butylparabens however, can penetrate the skin and accumulate in our bodies’ fat deposits, which may lead to problems.

 

What can we do?

While there is no conclusive evidence that parabens pose a health risk, many beauty brands have chosen to stay on the safe side and go paraben free.

At Reds we feel strongly about promoting and protecting the health of our clients, staff, and the environment. Every product we use has been handpicked for its sulphate, paraben and cruelty free credentials, as well as its efficacy. We proudly stock KEVIN.MURPHY and Eleven hair care and styling products, which have both made the commitment to go completely paraben free.

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We can vouch that these brand’s commitment to go paraben free hasn’t come at the expense of quality – or shelf life! You can rest assured that these salon-only, professional, luxury hair care and styling ranges will give you great hair and not risk your health in the process.

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How To Care For Naturally Frizzy Hair

Frizz can be caused by so many different things, from humidity, to the wrong hair cut, to over-cleansing. While permanent Keratin straightening treatments are available, when it comes to hair, we’re all about loving what you’ve got. So, if your looking to embrace your naturally frizzy texture, read on!

More moisture = less frizz

If you’re looking for a smoother finish, make sure you only wash your hair a couple of times a week and use gentle, moisturising shampoos which don’t strip your hair of vital moisture. We love KEVIN.MURPHY’s Hydrate Me wash and Eleven’s Smooth Me Now shampoo. Adding a mask, serum, or treatment into your routine – like KEVIN.MURPHY smooth again – will also boost your hair’s moisture and manageability.

Air dry vs blow-dry

A huge debate when it comes to frizz is whether blow-drying or air-drying gives smoother results, and the answer usually varies from person to person.

When blowdrying naturally frizzy hair, use a smoothing nozzle on your hairdryer and always finish with the cool shot to smooth down the cuticle. Investing in some great products to protect your hair from heat damage and maximise smoothing, like KEVIN.MURPHY’s Untangled leave in conditioner, will make a real difference to your hair’s texture and will extend the life of your style.

If you prefer to air-dry, add a smoothing product, like Eleven’s Frizz Control shaping cream and style your hair with a wide-toothed comb while it’s still wet so that it dries smooth, rather than trying to shape it once it’s dry.

Don’t brush your hair

Or rather, try not to brush it too much. Over-brushing can damage your ends and cause them to frizz. Synthetic bristles can also cause static and frizz.

Always comb your hair while still wet, then style with a boar bristle brush to help prevent breakage and frizz.

If your hair starts to go frizzy halfway through the day, add a little smoothing product and re-smooth using your boar bristle brush and hairdryer.