Our Commitment to Cruelty-Free Sustainability

 

ELEVEN AUSTRALIA

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ELEVEN’s haircare philosophy is simple: Haircare doesn’t need to be complicated, it just needs to work. ELEVEN’s product names tell you what they do, making it easy to pick the right product for your hair needs.

ELEVEN’s effective products use naturally luxurious ingredients. Ingredients like Avocado Oil, Organic Cucumber, Papaya Extract, Australian Macadamia Nut Oil, Silk Amino Acids and Organic Argan Oil work to penetrate the hair fibre and nourish your hair from the inside out.

With PETA approval, 100% recyclable packaging and paraben free formulas, what’s not to love?!

KEVIN.MURPHY

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Developed by superstar stylist Kevin Murphy, our KEVIN.MURPHY luxury hair care and styling range is proudly sulphate and paraben free, made from sustainable resources, using pure essential oils, plant extracts and natural antioxidants. They are also certified by PETA as cruelty free, with all packaging made from recycled ocean waste plastics.

In 2018, KEVIN.MURPHY made the decision to manufacture their bottles with 100% Ocean Waste Plastic (OWP). “China used to accept waste from all over the world, but now they no longer accept it, so the waste goes to developing countries who can’t afford not to take it, and have no solutions to deal with it. As a result, eight million tons of plastic are dumped into our oceans every year, which equates to 150 million tons of plastic littering our oceans” Kevin says.

Because of this devastating truth, they made the decision to move to a more responsible manufacturing platform. Beginning with the cult product Angel Wash, KEVIN.MURPHY is aiming for all bottles to be made from 100% OWP by 2020. Every time you choose a package that is made from OWP versus virgin plastic, it’s the equivalent of removing 3-4 plastic bags from the ocean.

We can vouch that Kevin’s quest to be green hasn’t come at the expense of quality. His range of salon-only hair care products was created by Kevin to meet his needs as an editorial hairstylist. Inspired by the philosophy of skin care, the luxurious KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, caters for every hair type.

 

COLOR.ME

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What goes in the tube of your hair colour is just as important to the health of your hair as it is to the environment. The Reds team and our clients are becoming more and more conscious about the products that come in contact with our skin and hair. Aligning with our commitment to environmental responsibility, all colours in the COLOR.ME range are PPD free, Ammonia Free and use natural ingredients like aloe vera, honey, shea butter and pomegranate.

COLOR.ME offers a moisturising and rejuvenating experience with natural, gentle ingredients that are suitable for all hair types. This compact colour line stays committed to the integrity of the hair while imparting superior colour performance and natural-looking results.

 

Our Commitment to Cruelty-Free Sustainability

 

ELEVEN AUSTRALIA

ELEVEN-Home-Full-Width-Block---2.jpg

ELEVEN’s haircare philosophy is simple: Haircare doesn’t need to be complicated, it just needs to work. ELEVEN’s product names tell you what they do, making it easy to pick the right product for your hair needs.

ELEVEN’s effective products use naturally luxurious ingredients. Ingredients like Avocado Oil, Organic Cucumber, Papaya Extract, Australian Macadamia Nut Oil, Silk Amino Acids and Organic Argan Oil work to penetrate the hair fibre and nourish your hair from the inside out.

With PETA approval, 100% recyclable packaging and paraben free formulas, what’s not to love?!

KEVIN.MURPHY

9e4bca9ef2dac4ae8812_Screen_Shot_2019-08-05_at_11.05.47_AM-1.png

Developed by superstar stylist Kevin Murphy, our KEVIN.MURPHY luxury hair care and styling range is proudly sulphate and paraben free, made from sustainable resources, using pure essential oils, plant extracts and natural antioxidants. They are also certified by PETA as cruelty free, with all packaging made from recycled ocean waste plastics.

In 2018, KEVIN.MURPHY made the decision to manufacture their bottles with 100% Ocean Waste Plastic (OWP). “China used to accept waste from all over the world, but now they no longer accept it, so the waste goes to developing countries who can’t afford not to take it, and have no solutions to deal with it. As a result, eight million tons of plastic are dumped into our oceans every year, which equates to 150 million tons of plastic littering our oceans” Kevin says.

Because of this devastating truth, they made the decision to move to a more responsible manufacturing platform. Beginning with the cult product Angel Wash, KEVIN.MURPHY is aiming for all bottles to be made from 100% OWP by 2020. Every time you choose a package that is made from OWP versus virgin plastic, it’s the equivalent of removing 3-4 plastic bags from the ocean.

We can vouch that Kevin’s quest to be green hasn’t come at the expense of quality. His range of salon-only hair care products was created by Kevin to meet his needs as an editorial hairstylist. Inspired by the philosophy of skin care, the luxurious KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, caters for every hair type.

 

COLOR.ME

PETA-ColorMe.jpg

What goes in the tube of your hair colour is just as important to the health of your hair as it is to the environment. The Reds team and our clients are becoming more and more conscious about the products that come in contact with our skin and hair. Aligning with our commitment to environmental responsibility, all colours in the COLOR.ME range are PPD free, Ammonia Free and use natural ingredients like aloe vera, honey, shea butter and pomegranate.

COLOR.ME offers a moisturising and rejuvenating experience with natural, gentle ingredients that are suitable for all hair types. This compact colour line stays committed to the integrity of the hair while imparting superior colour performance and natural-looking results.

 

The Environmental Risks of Fast Beauty

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image via Instagram/elevenaustralia

While fast fashion – retailers producing a huge amount of quick-turn-around products to keep up with our need for more, more, more – has become a common talking point, it seems the concept of ‘fast beauty’ is also quickly becoming a reality.

While spending on beauty products continues to grow, the amount of products we actually use on a daily basis has barely changed. A UK study found the average woman only uses 12 products in her daily beauty regime, while many more products we accumulate sit in our drawers until we tire of them and then eventually, chuck them out.

The issue arises here, at the stage where we throw out our products. Unfortunately, in the same vein as the issues that arise with fast fashion, beauty products are incredibly hard to dispose of sustainably. Due to the complex makeup of our beauty products, recycling them isn’t as easy as it sounds.

Small containers are hard to clean, multi-compositional packages need separating at the material level, coloured and opaque plastics have low demand in the recyclables market, and the small size of the caps, pots, wands and trays of makeup and skin care fall through the cracks at recycling facilities. Most common beauty products contribute to the world’s growing plastic waste problem and, without adequate recovery solutions, are tracked for landfills. Burned, buried, or simply littered where waste management is insufficient, many plastic waste items find their way into oceans and waterways.

So what exactly can we do to tackle this issue?  The first step is to seek out beauty products that use 100% recyclable packaging. The second is to start thinking about how much we’re consuming. Next time you’re toying with the idea of adding yet another nude eye palette to your collection, hold it in your hands and ask yourself where you think it might be in a year’s time. If it’s likely to end up in the tip, it might be best to pop it back on the shelf.

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Our ANGEL.WASH bottles will soon be 100% recycled Ocean Waste 😁 #kevinmurphy

We Care: Our salon’s journey towards zero waste

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Here at Reds we believe it’s important to minimise our impact on the planet. To create a sustainable future for our business we have committed to practices that will support and sustain our environment and we’re proud to have won a number of awards for our work. Here’s the ways we follow the principles of Reduce, Reuse and Recycle to address our practices in the areas of waste, water and energy.

 

Reduce

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The first and most effective component of the three R’s is reducing the waste created. Here’s some of the ways we have changed our practices to use fewer resources and create less waste:

  • With a combination of monitoring and incentives we have achieved a 5% decrease in our annual rate of product wastage while retaining the same colour service level at around 50%. We are proud to have achieved an average wastage of less than 1 gm per client.
  • We use energy efficient hairdryers – our New Parlux 3800 is the latest eco-friendly ionic and ceramic hairdryer. This energy saving, ozone-friendly dryer is also made from recyclable materials
  • To reduce chemical use we only stock Kevin Murphy and Eleven hair care products which are paraben and sulphate free. These products are also certified by PETA as cruelty free and only contain ingredients that are ethically sourced.
  • Our Kevin Murphy ‘Colour.Me’ range of hair colour is PPD and ammonia free.
  • We ensure taps are turned off between shampoos and have low flow hose attachments.
  • We use ‘Rockfoil’ when colouring – made from recycled environmental waste that is photo degradable.
  • All our cleaning products are eco-friendly.
  • Our LED lighting is energy efficient and eco-friendly.
  • We save residual power by always turning off switches.
  • To reduce both excessive use of water and power, due to continuous washing and drying of towels, we have introduced disposable, compostable towels. All other washing is dried on the line outside.

 

Reuse

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We have devised a number of ways to ensure much of our waste can immediately be reused to minimise the strain on the environment:

  • Our new client and pre-quote form is laminated and reusable.
  • Tea towels, cleaning cloths, and capes are washed and reused.

 

Recycle

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When waste is eventually discarded, separating items for recycling from other waste is important. We have created an efficient recycling system to radically reduce the amount of waste we send to the landfill.

  • We recycle all paper, cardboard, foil, tint tubes and plastic.
  • We use our Reds worm farm to compost hair, coffee grounds, tea bags, compostable towels and kitchen waste. We donate our vermicast to fertilise a local community garden.
  • The packaging of our entire hair care and colour range is 100% recyclable.
  • Our retail bags are recyclable and biodegradable and made with recycled paper.

 

These small adjustments have helped the Reds salon become an environmentally responsible business. We have seen the benefits and continue to actively seek more sustainable options and practices. We believe that by practicing the three R’s we are helping to make a positive difference to our planet.