Our Commitment to Cruelty-Free Sustainability

 

ELEVEN AUSTRALIA

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ELEVEN’s haircare philosophy is simple: Haircare doesn’t need to be complicated, it just needs to work. ELEVEN’s product names tell you what they do, making it easy to pick the right product for your hair needs.

ELEVEN’s effective products use naturally luxurious ingredients. Ingredients like Avocado Oil, Organic Cucumber, Papaya Extract, Australian Macadamia Nut Oil, Silk Amino Acids and Organic Argan Oil work to penetrate the hair fibre and nourish your hair from the inside out.

With PETA approval, 100% recyclable packaging and paraben free formulas, what’s not to love?!

KEVIN.MURPHY

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Developed by superstar stylist Kevin Murphy, our KEVIN.MURPHY luxury hair care and styling range is proudly sulphate and paraben free, made from sustainable resources, using pure essential oils, plant extracts and natural antioxidants. They are also certified by PETA as cruelty free, with all packaging made from recycled ocean waste plastics.

In 2018, KEVIN.MURPHY made the decision to manufacture their bottles with 100% Ocean Waste Plastic (OWP). “China used to accept waste from all over the world, but now they no longer accept it, so the waste goes to developing countries who can’t afford not to take it, and have no solutions to deal with it. As a result, eight million tons of plastic are dumped into our oceans every year, which equates to 150 million tons of plastic littering our oceans” Kevin says.

Because of this devastating truth, they made the decision to move to a more responsible manufacturing platform. Beginning with the cult product Angel Wash, KEVIN.MURPHY is aiming for all bottles to be made from 100% OWP by 2020. Every time you choose a package that is made from OWP versus virgin plastic, it’s the equivalent of removing 3-4 plastic bags from the ocean.

We can vouch that Kevin’s quest to be green hasn’t come at the expense of quality. His range of salon-only hair care products was created by Kevin to meet his needs as an editorial hairstylist. Inspired by the philosophy of skin care, the luxurious KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, caters for every hair type.

 

COLOR.ME

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What goes in the tube of your hair colour is just as important to the health of your hair as it is to the environment. The Reds team and our clients are becoming more and more conscious about the products that come in contact with our skin and hair. Aligning with our commitment to environmental responsibility, all colours in the COLOR.ME range are PPD free, Ammonia Free and use natural ingredients like aloe vera, honey, shea butter and pomegranate.

COLOR.ME offers a moisturising and rejuvenating experience with natural, gentle ingredients that are suitable for all hair types. This compact colour line stays committed to the integrity of the hair while imparting superior colour performance and natural-looking results.

 

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